Traffic Experts UK Ltd

Frequently Asked Questions

Frequently Asked Questions

Below are answers to some of the most common questions we receive about our digital marketing and paid advertising services. If you have additional questions not covered here, please do not hesitate to contact us directly.

Services and Capabilities

What digital marketing services does Traffic Experts UK Ltd provide?

Traffic Experts UK Ltd provides comprehensive digital marketing services including paid search advertising (PPC), social media advertising, web traffic generation, campaign analytics and reporting, landing page optimisation consultation, customer acquisition strategy, display advertising, and conversion rate optimisation consultation. For detailed information about each service, please visit our Services page.

Do you manage campaigns on all advertising platforms?

We specialise in the major advertising platforms including Google Ads, Facebook, Instagram, LinkedIn, and similar major platforms. If you require advertising on a specific platform, please contact us to discuss your requirements and our capabilities.

Can you help with SEO services?

Traffic Experts UK Ltd specialises in paid digital marketing and does not provide SEO services. Our focus is on paid advertising channels and traffic generation through paid campaigns. For SEO services, we recommend consulting with a specialist SEO provider.

Do you offer content creation or copywriting services?

We do not provide content creation or copywriting services directly. However, we provide detailed creative briefs, messaging recommendations, and guidance on effective ad copy. We can also provide feedback and recommendations on messaging and creative approach.

Results, Performance and Timeline

How long does it take to see results from paid advertising campaigns?

Paid advertising campaigns can generate traffic and results immediately upon launch. However, meaningful optimisation typically requires 2-4 weeks of data collection and testing to identify what is working effectively. Campaign performance continues to improve as we refine targeting, messaging, and other campaign elements based on performance data.

Can you guarantee a specific return on advertising spend (ROAS)?

We cannot guarantee specific returns or results, as campaign performance is influenced by numerous factors including your product or service, website quality, competitive landscape, audience behaviour, and market conditions. However, we are committed to implementing best practices and continuously optimising campaigns to improve performance and efficiency.

What factors influence paid advertising results?

Campaign results are influenced by multiple factors including keyword and audience targeting precision, ad copy effectiveness and relevance, landing page quality and relevance, competitive bidding landscape, product or service value proposition, website functionality and user experience, customer acquisition cost targets, seasonal trends, and market demand for your products or services.

How much budget should I allocate for digital marketing campaigns?

Appropriate budget varies significantly based on your industry, business model, growth objectives, and current market position. We recommend discussing your budget availability and growth targets during an initial consultation so we can recommend optimal budget allocation across channels and campaigns.

Campaign Management and Communication

How often will you optimise my campaigns?

Campaigns are monitored continuously, with regular optimisations based on performance data. Standard management includes daily monitoring, weekly optimisation, monthly strategic reviews, and quarterly comprehensive campaign audits and adjustments.

How frequently will I receive performance reports?

We provide comprehensive monthly performance reports detailing key metrics, performance trends, and strategic recommendations. We also offer regular strategic discussions (typically quarterly) to review overall campaign performance and discuss strategy adjustments or optimisation opportunities.

What information do you need from me to set up campaigns?

We require information including your business description, products or services, target audience, current website and marketing channels, business objectives and growth targets, and access to relevant accounts (Google Ads, social media business accounts, analytics, etc.). More detailed information is gathered during strategy development.

Privacy and Data Protection

How do you protect my data and customer data?

We take data security and privacy extremely seriously. Customer data is protected through secure protocols, restricted access controls, and compliance with UK data protection regulations. We do not use customer data for purposes beyond campaign management without explicit permission. For comprehensive information, please refer to our Privacy Policy.

Do you collect customer data from my campaigns?

We do not directly collect customer personal data. Customer data is collected by you through your website or conversion tracking systems. We access campaign performance data and conversion metrics necessary to optimise campaigns, but this data is handled in accordance with privacy regulations and your own privacy obligations.

Billing and Engagement

How is payment structured for your services?

Payment is structured through management fees for our services plus the advertising spend on your campaigns. Management fees are typically charged on a monthly retainer basis, while advertising spend varies based on your chosen budget and campaign performance. Detailed pricing is provided in a formal proposal following our initial consultation.

Are there minimum spending requirements?

Minimum spending requirements are typically discussed during initial consultation based on your industry, business model, and campaign objectives. We can structure budgets and campaigns suitable for various spending levels.

Can I increase or decrease my budget during a campaign?

Yes, budgets can be adjusted during ongoing campaigns. Adjustments are typically made during monthly strategic reviews or upon request. Significant budget changes may require campaign restructuring to optimise for your new budget level.

What is your minimum engagement period?

We typically recommend minimum engagement periods of 3 months to allow sufficient time for data collection, optimisation, and observation of meaningful results. Specific contract terms are negotiable and depend on the nature of your campaign and business requirements.

If you have additional questions not addressed on this page, please contact us directly and we will be happy to provide further information or clarification.