Privacy Policy
Last Updated: January 2026
This Privacy Policy sets out how Traffic Experts UK Ltd ("we", "us", "our", or "Company") collects, processes, uses, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection legislation. This policy applies to all personal data we collect from website visitors, enquiry submissions, clients, and other individuals who interact with our website or services.
Data Controller: Traffic Experts UK Ltd
Registered Address: Unit 7, Castle Yard, Wellington Street, Leeds, LS1 2HZ, United Kingdom
Email: hello@trafficexperts.co.uk
Telephone: +44 (0)113 325 5678
For questions relating to this Privacy Policy or to exercise your data protection rights, please contact us using the above details.
We collect the following categories of personal data:
Contact Information: Name, email address, telephone number, postal address, company name, and job title provided through contact forms, email, or direct communication.
Service Engagement Data: Information necessary to provide our digital marketing services, including website analytics access, advertising account credentials (where authorised), campaign performance data, customer insights, and marketing objectives.
Website Usage Data: Information about your interaction with our website, including pages visited, time spent on pages, referring websites, and browsing behaviour, collected through analytics tools and cookies.
Financial Data: Invoice information, payment details, and billing addresses necessary to process payments for our services (payment processing is handled by secure third-party payment processors).
Communication Data: Records of communications between you and Traffic Experts UK Ltd, including emails, chat messages, and other correspondence related to service enquiries and campaign management.
Under the UK GDPR, we process personal data on the following legal bases:
Contractual Necessity (Article 6(1)(b)): Where we process personal data necessary to perform services under a contract you have entered into with us, or to take steps prior to entering into a contract (e.g., processing enquiries, providing proposals).
Legitimate Interests (Article 6(1)(f)): Where we process data for legitimate business interests, such as improving our website functionality, understanding client needs, managing our business operations, and fraud prevention, provided these interests are not overridden by your data protection rights.
Explicit Consent (Article 6(1)(a)): Where we process personal data with your specific, informed, and freely given consent, such as for newsletter communications or optional analytics services. You may withdraw consent at any time.
Legal Obligation (Article 6(1)(c)): Where we process data to comply with UK legal obligations, including record-keeping requirements and tax administration.
We use personal data for the following purposes:
Service Delivery: To provide, deliver, and improve our digital marketing services, including campaign management, performance analysis, optimisation, and reporting.
Communication: To respond to your enquiries, provide campaign updates, and communicate important information about our services and your engagement with us.
Business Administration: To process payments, manage invoicing, maintain business records, and handle administrative functions related to service delivery.
Website Optimisation: To understand how visitors use our website, analyse user behaviour, and improve website functionality, content, and user experience.
Marketing Communications: To send you information about our services, special offers, and new service offerings (only with your consent, and you can opt-out at any time).
Compliance and Legal Obligations: To comply with applicable UK laws, regulations, and legal requirements, including tax administration and record-keeping obligations.
Security and Fraud Prevention: To protect against fraud, unauthorised access, and other security threats, and to maintain the safety and integrity of our systems and services.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Retention periods vary depending on the type of data and its purpose:
Enquiry Data: Retained for 2 years from the date of the enquiry to enable follow-up communications and comply with business record-keeping obligations.
Client Service Data: Retained for the duration of the service engagement, plus 6 years following the end of the engagement to comply with tax and business record-keeping obligations.
Website Analytics Data: Retained in aggregated form for performance analysis; individual tracking data is retained for up to 26 months from collection.
Communication Records: Retained for 3 years following the conclusion of service engagement, unless longer retention is required by law.
Once data is no longer required, we securely delete or anonymise it to prevent unauthorised access and ensure privacy.
We do not sell, rent, or trade personal data for marketing purposes. However, we may share personal data in the following circumstances:
Service Providers: We may share data with third-party service providers who assist us in delivering our services, including website hosting providers, analytics platforms, payment processors, and advertising platform representatives. All service providers are required to process data in accordance with data protection regulations and our instructions.
Legal Requirements: We may disclose personal data where required by law, court order, or governmental authority, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of our company, our users, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of company assets, personal data may be transferred as part of that transaction. We will provide notice of any material changes to this Privacy Policy as a result of such a transaction.
Consent-Based Sharing: We may share data with other parties where you have provided explicit consent for such sharing.
Traffic Experts UK Ltd implements comprehensive technical and organisational security measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
Encryption: Sensitive data is transmitted and stored using secure encryption protocols (SSL/TLS) to prevent unauthorised interception or access.
Access Controls: Access to personal data is restricted to authorised personnel only, and access controls are implemented to prevent unauthorised access.
Secure Infrastructure: Our systems are hosted on secure, professionally managed servers with regular security updates, monitoring, and maintenance.
Data Minimisation: We collect and retain only the minimum amount of personal data necessary to fulfil specified purposes.
Staff Training: All team members handling personal data receive training in data protection principles and secure data handling practices.
However, no method of transmission or storage is completely secure. Whilst we employ industry-standard security measures, we cannot guarantee absolute security. You acknowledge that you provide personal data at your own risk.
Under the UK GDPR, you have the following rights in relation to your personal data:
Right of Access (Article 15): You have the right to request a copy of all personal data we hold about you, and to be informed about how that data is being used and processed.
Right to Rectification (Article 16): If we hold inaccurate or incomplete personal data about you, you have the right to request that we correct or complete it.
Right to Erasure (Article 17): You have the right to request deletion of personal data we hold about you, subject to certain legal exceptions and contractual obligations.
Right to Restrict Processing (Article 18): You may request that we limit how we process your personal data whilst we verify its accuracy or assess your request.
Right to Data Portability (Article 20): You have the right to request a copy of your personal data in a structured, commonly used, machine-readable format, and to request transmission of that data to another organisation.
Right to Object (Article 21): You may object to our processing of your personal data for direct marketing purposes, and in certain other circumstances where we rely on legitimate interests.
To exercise any of these rights, please contact us at hello@trafficexperts.co.uk or by telephone at +44 (0)113 325 5678. We will respond to your request within 30 days of receipt (or within the timeframe required by the UK GDPR).
Our website uses cookies and similar tracking technologies to enhance functionality and user experience. Cookies are small files stored on your device that help us recognise you on return visits, remember your preferences, and understand your interaction with our website.
Most web browsers allow you to control cookie settings through your browser preferences. You can choose to refuse cookies or be informed when cookies are being set. However, refusing cookies may limit website functionality.
Our website may contain links to third-party websites and services. This Privacy Policy applies only to the Traffic Experts UK Ltd website. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party websites before providing personal data.
Our website and services are intended for adults and professional business purposes. We do not knowingly collect personal data from children under the age of 13. If we become aware that we have collected data from a child under 13, we will delete such data immediately.
We may update this Privacy Policy from time to time to reflect changes in our data handling practices or legal requirements. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, where appropriate, by sending you a notification email. Your continued use of our website and services following material changes constitutes your acceptance of the updated Privacy Policy.
For data protection enquiries or to exercise your rights: hello@trafficexperts.co.uk or +44 (0)113 325 5678
For complaints: You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, if you believe we have violated your data protection rights. Further information is available at www.ico.org.uk
This Privacy Policy is governed by the laws of the United Kingdom and your rights are protected under UK data protection legislation.